Now What- You Just Survived A Business Expo

Expo and trade show season is upon us. However, many business owners do not know what to do after the expo is over. So, before you pack up your display items and wait for the phone to ring with new orders you need to do five things.
1. Review photos of your booth. Make time to self reflect. Look at photos of your booth with a fresh eye or ask a friend to provide you feedback. Where people able to see your business name? Was your business name viewable from various directions? Was your business name too small? Sign displayed to low? Did people know and understand what you were selling or what service you provide? What was your purpose of being at the expo? Did your table display work for you? Did you get the traffic you wanted to your booth? If no, why do you think you didn’t? Did you sit behind your table or were you standing and out front of your table display? Did you actively engage the crowd or were you shy?
2. Inventory your supplies. Business owners will want to take an inventory of what marketing materials they need to reorder. Did you run out of business cards or brochures? What promotional or marketing item was untouched? Do not place an order in such a large quantity that you may not give the items away before they become obsolete i.e. calendars or candy. Don’t wait until the day before your next event to order new marketing or expo supplies. You will save money by doing it now and not needing to pay for rush shipping.
3. Follow up with your leads. If your mission was to capture leads you will want to take time to follow up. It is highly recommended that you do so immediately after the event before your competitors get to the lead first. Also, follow up with the same theme as the event. If it was a pirate theme use a pirate them in your follow up email or written correspondence so that the lead remembers where and when they provided you their information. Next time you may want to already have your follow up letter prepared so when you get home exhausted the task is less daunting.
4. Evaluate your Return on Investment (ROI). Trade shows and expos are not a good return on investment (ROI) for everyone. When you are reviewing what worked or didn’t you will want to also consider your personality. If you are shy or timid maybe this is not the place to spend your money. Business expos and trade shows are not for the timid. They require stepping out and talking with the attendees. Also, take time to focus on the ROI of your marketing materials. Where they worth the expense? Did they bring you paying leads? Or where they just free goodies for the adults that used the expo as a grown up trick or treat event?
5. Celebrate. Celebrate that you survived another Business Expo.
Business expos and trade shows are a part of many business owners’ grassroots marketing efforts. When you follow my five tips by reviewing photos of your booth, inventorying your supplies, follow up with your leads, reviewing your ROI, and making time to celebrate surviving the expo you will be guaranteed business expo success.

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http://www.coachjaynine.com/home.htmlBusiness Expo

Seven Tips For a New Year, New You – Refresh Your Business Brand

As we begin a new year, it is time to refresh your business brand and present a new you to your target niche. Using my seven tips, you will present a new you to prospective customers and clients while inshareasimage (54)creasing your credibility and developing your expertise.

1. Toss the t-shirts. This is the year you upgrade your business appearance for you and your employees. This is the year you toss the t-shirts and start wearing a polo shirt with your logo on it or adopt your industry uniform. T-shirts are cheap, comfortable and unstructured. As a business owner, you want to present a polished and professional appearance. Bakers and restaurant cooks may want to adopt the professional chef or bakers’ appearance for 2010. Take a few minutes, look, and see what your competitor is wearing. Your business will stand out from your competitor this year when you adopt a uniform that promotes your expertise.

2. Review your marketing materials. Now is the time to review your marketing materials and replace any items that have an incorrect mailing address, phone number or email address. You will also want to replace any inventory that has become worn or faded. Your marketing materials represent you make sure they do not make you look bad.

3. Update your copyright dates. Business owners need to make time to review their websites to ensure the copyright date is current. People do check the copyright date and use it to determine if the business owner and his or her employees are still in business. They also use it to judge how up to date they are on the latest industry trends. If the date is outdated, customers see the business as outdated. Attention to detail is important for you and your business to succeed.

4. Update your online business listings. Getlisted.org is a great resource to that will show you where your business is registered online. Business owners may be surprised that they are not listed where they thought they were. You will also want to review your listings online to ensure they are correct.

5. Refresh your content. Review your website content and your marketing materials. Is the content still current? Does it still reflect your mission and vision for your business?

6. Remove the holiday images and greetings. Now is the time to double check that you removed the holiday greetings, videos, or pictures from your website or blog.

7. Verify your business links. Does your business link to other businesses? Do you use links in your email tagline? Now is the time to verify the link works.

When business owners make time to use my seven tips, they will present their business in a positive manner for the New Year. This will aid in establishing the business owners credibility so he or she is seen as the expert, which will result in an increase in business revenue.

 

cropped-RunyonPhoto_JHoward004webcopy.jpgJaynine's work as a Coach has been recognized by professional organizations throughout the nation. She has served as a guest expert for the Huffington Post and has been quoted in Military Times and USAA magazine. Her Pinterest Board for job hunting and interviewing was listed as one of the Top 100 Pinterest Boards for Job hunting. Jaynine's expertise was also fundamental in the certification program for the Social Media Institute where she served as a test question contributor. Her clients have increased their online presence by over 400% in one week after implementing the strategies she taught. Her online and offline marketing strategies contribute significantly to business owners increasing their revenue. Are you ready to turn your dreams into reality? If so contact Jaynine today at www.coachjaynine.com or 910.539.2810.