Founder ESPN Interview

You Are Never Too Old To Turn Your Dreams Into Reality
DreamsAndAge

  • Don’t let your ideas die.
  • Never stop learning.
  • Be a pioneer.
  • The best way to predict your future is to plan for it.

 

 

 

Passion:
What is it?
Do you have it?
How do you get it?

When you hear the word passion what image comes to mind – steamy romance, love, and candle lit dinners or hand holding? How do YOU define passion? When I think of passion I don’t think of the romance between two people. I think of the romance I have with my life. I wake up each day secure in knowing that I am living life on my terms; doing the things that I am passionate about – living life on my terms. Are you?

Passion for life is something that is felt internally – deep in your heart or soul. Remember when you were little? Yes, think back to when you were in pre-school or maybe kindergarten. What games did you enjoy playing? When you played doctor were you the doctor, the nurse or the patient? Did you play school? Did you get to be the teacher or the student? Maybe, you played Miss America and you paraded around the living room in your swimsuit while wearing your mother’s high heels practicing your smile and wave. Did you dream about being the Homecoming Queen while dressed in your mothers old formal gowns holding a bouquet of plastic flowers? Now, think about how great you felt while were playing dress up. Oh and don’t forget the tea parties. Did you have beautiful plastic or china dishes? Did you wear white gloves and one of grandma’s old hats?

Those memories probably just warmed your heart, brought a smile to your face and put a twinkle or spark in your eyes. Those childhood activities prepared you for the roles you would later step into as a leader, artist, caretaker, mother and wife. They helped mold you.

So now we fast forward to our life today. Do you really love what you are doing now? Is this the life you ordered? Do you ever find yourself dreading getting out of bed in the morning because you don’t want to go to work or face the music? Life is really too short.

I use to have a sign hanging on the front of my desk when I was stationed in Okinawa, Japan that said “Life’s too short to dance with ugly men.” Now, don’t get all riled up on the word ugly. Ugly can be referring to a mean or horrible personality or disposition. So, with that in mind let’s think about how we can design our life so we are only around people that have great personalities and make us want to jump up from our chair and dance. I saw you shaking your head as you read this article. My crystal ball tells me you are NOT living the life you ordered and you are NOT always living life on your terms.

So, NOW is the time to find that passion. Are you ready? There is no magic fairy dust.

You MUST:
1. Dare to Dream!
2. Be prepared to face your fears!
3. Commit to taking ACTION!

I look forward to helping you on your journey to finding your passion and turning your passion into profits! Only when we are living our dream and fulfilling our passion are we truly at peace, content and sharing our gifts with the world. When we share our gifts or talents we are truly aiding and empowering others to live their dream and follow their passion.

I am so proud of this interview from the archives. Bill’s PR person approached me – little ole me – to be on my radio show. He has so many words of wisdom that I know you will be inspired to continue doing great things.  As I approach my 10 year Anniversary and reflect on all the blessings and things I have done I am still amazed how many awesome people I have interviewed over the years. This is one interview I still have to pinch myself to see that it was real. ENJOY!

From the archives –

Guest interview with:

Bill Rasmussen, Founder of ESPN

Don’t Be Afraid of Google

Google

I recently attended a networking meeting that had a business round table format and I kept hearing two reoccurring themes. The first that a few people wouldn’t let drop was how our local Chamber is worthless. The Chamber bashing was so bad I almost got up and left. I felt uncomfortable sitting there while a member from the Chamber graciously took the abuse. But, instead, I chose to speak up and share how wonderful the Chamber has been for me and my business. My Chamber launched my writing and public speaking income streams.

The second reoccurring theme was your Google presence. No matter how it was sliced and diced the message was clear, “If you don’t follow me and do what I say regarding your Google listing you and your business are doomed.” Well, their mission was accomplished. Attendees sat there with looks of fear on their faces. The room was silent. Business owners looked to their left and their right and were met with faces registering fear.

As a psychologist and business owner, I realized very quickly what was taking place. A few members were using this networking/business round table as their stage to get clients. They were tag teaming and invoking fear and singing praises to how great Google is as a search tool for new customers who want their products. This was followed by again more beating up on the Chamber and how no one goes to the Chamber any longer for local information. In psychology, we use the term “confederate” to describe a person or people that are specifically planted in a group to sway the group regardless if they are right or wrong. Research studies on conformity use confederates and an example can be viewed at this link
https://youtu.be/-qlJqR4GmKw?list=PLB72C822FB82E1A6D

That is exactly what was happening here. Three individuals or couples dominated the meeting by invoking fear, offering a testimonial, and then offering a solution to the group. Think back to large sales meetings or conferences you attended and I bet you can recall a similar incident but didn’t realize it for what it was – a sales strategy.

Now, I am not advocating not worrying about having your Google listing accurate and up to date. But, most of you who have been with me for any length of time have already claimed your business listing and know it is accurate. You also know that if you put all your eggs in one basket and worry only about Google analytics you would get nothing else accomplished. Google is often changing their algorithm. Many “experts” will tell you not to focus on the Google analytic. I agree. Outsource this task. Focus on what you can control.

As a small business owner, you probably do not have the budget to compete with larger companies who have one person devoted to monitoring changes Google is constantly making in how it ranks who get the #1 position. But, you can focus on your lead attraction strategy. That was the missing ingredient at this meeting. No one talked about lead attraction and the things you can do to drive traffic to your website, blog, or social media accounts.

Content marketing is a great tool to use to drive traffic to your website. Content marketing helps you rank higher in Google search results. But, more importantly, you don’t have to wait for your customers to Google you. You are getting your message in front of them so they don’t have to Google you. Content marketing has many forms. It can be the publication of an article or blog post. Media releases are a great way to get your business noticed as well as radio and other guest interviews. Social media also helps you appear in search results. Host a Blab, post a video on YouTube or Pinterest. Published posts on LinkedIn are also great ways to claim your spot in your niche on Google. Get creative. Use your key words. Google rewards good content. Content marketing should be included in your marketing strategy.

Don’t live in fear of Google. Stop worrying about things you can’t control. Take control of the things you can control. You can control your lead attraction strategy. If you don’t have one call me and I will help you design one.

Q & A With Coach Jaynine

LinkedIn-Cover-ImageToday, Coach answers a question from LinkedIn

Q

• Hi Jaynine, I was wondering if I would be able to get your feedback on something since I know you’re a business owner. My wife started an IT company and is currently in the process of getting certified as a Women-Owned Business. She said that she needs me to sign a “Statement of Non-Participation” in order to get her company approved as a women-owned business. My concern is whether signing such a statement would forfeit any marital rights that I have to the retirement benefits of her business? I will be retiring from the U.S Army in a few years in which 50% of my retirement would belong to her, which is great, but I just don’t want be put into a situation where retirement sharing is legally a one-way streak because I signed away my rights. We have a great marriage, going on 10 years now and she completely understands my concern about this paperwork, so it’s not a matter of whether I think she is trying to get over on me, but rather we just don’t know what it really means for a spouse to sign a statement of non-participation. We’re not familiar with what the spouse is giving-up by agreeing to such terms. If this is a loaded question that you wouldn’t feel comfortable answering without charging a fee, I will totally understand if you refrain from responding.

Thanks,
Micaiah.
10:48 PM

A

On Jun 23, Jaynine Ray-Howard, USMC (Ret), PhD (ABD) said the following:
Good morning, Those are great questions and concerns. I am not a lawyer so please do not take what I am saying as legal advice. I do think a lawyer is the best person to get advice as I will explain below in more detail. Woman Owned – business must be 51% owned by a woman (your wife) Veteran Owned – business must be 51% owned by a Veteran (YOU) Disabled Veteran Owned Business – business must be owned 51% by Veteran who is service disabled MinorityOwned Business – depending on your state – just being a woman is considered a minority In North Carolina, I am a Woman Owned, Veteran Owned, Minority Owned, and Service Disabled Small Business – this puts be ahead of others if I want government contracts. Consider which is going to be more advantageous for your family business. It may be more advantageous to have you listed as primary. Many construction companies have the woman as head of the company because it is more advantageous for bidding on contracts. So think long term which is going to be best for the company. Another concern for many business owners is what happens in the case of a divorce. You need to have – in my opinion – a post nup – a legal document that states you get 50% of the business if you get divorced. You also need a legal document that states you get the business if she were to pass and vice versa. Typically when there are two business partners they each have insurance so that they can “buy out” the other half of the business in case of death so the deceased share doesn’t go to the “family”. I recommend keeping very accurate records on how much “family” money or your money from bonuses, inheritance etc. is put into the business. So if something were to happen again you have proof of what you contributed.

https://www.sba.gov/sites/default/files/forms/SBA_Form_2413_comp_0.pdf

https://www.sba.gov/content/women-owned-small-business-wosb-program-certification

These are some links so you can do your own homework. I hope these help.

Semper Fi,
Jaynine
7:39 AM