Ditch The Fax

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Time to Bury the Fax Machine and Ditch Your Fax Number
Do you still spend money on a monthly fax service?
Do you still own a fax machine?
When was the last time you sent a fax?
When was the last time you received a fax?
I admit I was still paying $9.99 a month for my fax service until recently. Throughout the years, I have sporadically sent faxes. In 2015, I sent maybe four faxes. I don’t recall receiving any. If you are still paying for a fax service I suggest you look at the alternatives. I ditched my fax costs and I suggest you do too.
Free Fax Services from computer
Free Fax Apps from your phone
FaxFile
EFax
An alternative to sending a fax is scanning the document and sending as an attachment through email.  There are also free app for your cell phone that you can use to scan documents and then send via message or email.
If you are sending documents that require a signature I recommend using https://acrobat.adobe.com/us/en/documents/esignatures.html  You upload your document and select the signature box that is appropriate. I have used the free version for over two years for all my client contracts.
As we enter into 2nd Quarter it is a good time to do some spring cleaning. Review your expenses and see where you can eliminate waste. Each expense should show you an ROI that makes it worth keeping. If you can’t justify the cost then eliminate the waste. There are plenty of free resources available if you need to send a fax.  A onetime use of a fax service at a local office supply store will still be cheaper than paying a monthly subscription that is never used.
Whether you are a business owner or the Chief Financial Officer for your home it is always good to periodically review your budget and see where you can cut costs.
Western Union closed its telegram service on 27 January 2006. Sending and receiving a fax is now becoming obsolete and needs to be retired.

Now What- You Just Survived A Business Expo

Expo and trade show season is upon us. However, many business owners do not know what to do after the expo is over. So, before you pack up your display items and wait for the phone to ring with new orders you need to do five things.
1. Review photos of your booth. Make time to self reflect. Look at photos of your booth with a fresh eye or ask a friend to provide you feedback. Where people able to see your business name? Was your business name viewable from various directions? Was your business name too small? Sign displayed to low? Did people know and understand what you were selling or what service you provide? What was your purpose of being at the expo? Did your table display work for you? Did you get the traffic you wanted to your booth? If no, why do you think you didn’t? Did you sit behind your table or were you standing and out front of your table display? Did you actively engage the crowd or were you shy?
2. Inventory your supplies. Business owners will want to take an inventory of what marketing materials they need to reorder. Did you run out of business cards or brochures? What promotional or marketing item was untouched? Do not place an order in such a large quantity that you may not give the items away before they become obsolete i.e. calendars or candy. Don’t wait until the day before your next event to order new marketing or expo supplies. You will save money by doing it now and not needing to pay for rush shipping.
3. Follow up with your leads. If your mission was to capture leads you will want to take time to follow up. It is highly recommended that you do so immediately after the event before your competitors get to the lead first. Also, follow up with the same theme as the event. If it was a pirate theme use a pirate them in your follow up email or written correspondence so that the lead remembers where and when they provided you their information. Next time you may want to already have your follow up letter prepared so when you get home exhausted the task is less daunting.
4. Evaluate your Return on Investment (ROI). Trade shows and expos are not a good return on investment (ROI) for everyone. When you are reviewing what worked or didn’t you will want to also consider your personality. If you are shy or timid maybe this is not the place to spend your money. Business expos and trade shows are not for the timid. They require stepping out and talking with the attendees. Also, take time to focus on the ROI of your marketing materials. Where they worth the expense? Did they bring you paying leads? Or where they just free goodies for the adults that used the expo as a grown up trick or treat event?
5. Celebrate. Celebrate that you survived another Business Expo.
Business expos and trade shows are a part of many business owners’ grassroots marketing efforts. When you follow my five tips by reviewing photos of your booth, inventorying your supplies, follow up with your leads, reviewing your ROI, and making time to celebrate surviving the expo you will be guaranteed business expo success.

My online course is available now!

http://www.coachjaynine.com/home.htmlBusiness Expo